Keep in mind that these are minimum requirements, and using more clear space is encouraged when possible.We are here to support you every step of the way. If, for example, a non-university entity’s name is placed too closely to the university logo on an event advertisement, the viewer can mistake the outside entity as part of the university instead of as a separate partner.įor ease of use, clear space guidelines have been derived directly from the logos’ characteristics. Over time, such misuse weakens the recognizability of the logo and the entity it represents. When text or other graphics are placed too closely to a logo, it becomes difficult to recognize what is part of the logo and what is not. Why is clear space important? How is it defined?Ĭlear space protects the integrity of logos. The trademark symbol must be kept intact on all logos to protect the university’s reputation. Keeping it intact discourages unauthorized use and protects the university’s reputation.Ĭan I remove the trademark symbol from university logos? The trademark symbol indicates that the University of Georgia is in the process of registering the mark in question as its property. What is the purpose of the trademark symbols on university logos? What is considered an alteration of the university’s logos?Īny graphic identifying the university, its units or any of its student groups that includes an arch of any kind or any part of the University of Georgia wordmark is considered an alteration and is prohibited. the floral embellishments in the upper portion.the lightbulbs at the top of each side.
To ensure this, make sure any illustration of the Arch is detailed enough to be clearly distinguished from the arch-shield icon. Logos are a specific type of university trademark.Ĭan I use illustrated versions of the Arch?īecause the Arch is represented in the visual identity, illustrations of the Arch must not look like logo alterations. What is the difference between a logo and a trademark?Ī trademark is any graphic or verbiage legally registered and owned by an entity. See the Student Affairs trademark approval process. Four categories of student group statuses exist. Contact the logo liaison for each unit for usage approval and access.Ĭan student groups use university trademarks (including logos)?Ī student group’s access to university trademarks is determined by the group’s status. University trademark policy also applies to individual unit logos. However, usage must comply with trademark policy. University-level logos have been made available for public download. Keeping the university’s logos distinct and its elements exclusive helps strengthen the recognizability of UGA’s visual identity and consequently strengthens the recognizability of the university itself. Instead, leverage the university brand by using the recommended promotional graphic arrangement. Promotional graphics may be created for temporary events or initiatives, but they must not incorporate any elements of the visual identity (the arch-shield icon, the University of Georgia wordmark). Never create alternate graphics to identify the university or its units. A logo may be a wordmark (a graphic created only from letters), an emblem (a graphic created with no words) or a combination of both. For the University of Georgia, only logos created by Marketing & Communications from the visual identity system are considered official. It identifies the entity like a person’s name identifies the person. FAQĪ logo is the simplest visual representation of an entity. Letterhead, envelopes, labels and business cards can be ordered from Bulldog Print + Design or Tate Print and Copy.
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